6- Propaganda Ads

http://youtu.be/uQB7QRyF4p4
Budweiser "Puppy Love"

I'll start off with one of Budweiser's most famous super bowl commercials called "Puppy Love" I chose this because even when I first saw it my thought was, what the hell does this have to do with beer, which then left me puzzled. Now I can clearly see that it is an act of propaganda on several levels. The first being obfuscation, I say this because they're clearly trying to get you to think of anything but beer, the more vague they were the deeper they could sink into your thoughts. I also believe some transfer was used in this ad, by using puppies, horses, a family, a nice scenery & so on, they were attempting to lay a cover over the drunken, violent, alcohol abusive & other harmful aspects of what Budweiser actually brings to the table. I didn't see the name for it but I'd like to add appeal to emotions because they were very presently trying to make people "feel" something from this ad.

http://youtu.be/OkdPfbOp_8g
Army "Recruiting Ad"

I mean, really.. I barely need to explain how this is propaganda. Lets see, we've got repetition because they're implying that apparently you'll be all kinds of "strong", let alone a type of "strong" you absolutely under no circumstances could find elsewhere. Then we have black & white because you can either be "army strong" or just that lame regular strong. Bandwagon plays a factor because they love showing how theres hundreds of people already doing it, so it must work right? I absolutely love how vague they are though, leaving out the most crucial factors like, oh ya, you now must do what your told and nothing else, you'll be spending several years in a dessert ditch where you can speak to your family once a week, and most of all that you're about as expendable as a pencil with no eraser.